Blog

TL;DR I Need Help Right Now!

A quick check list to sharpen up your writing. Make your ideas easy to read and act upon.

Are You Reading for a Decision?

Why readers are overlooked in the writing process and what you can do about it.

So what exactly is written identity?

And how can you make it work for your business?

Writing for a Decision - asking for what you want.

Are you gathering your thoughts in public? Try asking for what you want. Upfront

Written Identity - how to make writing your website easy

You start by needed to refresh the website. A few weeks later you find yourself awash with ideas and questions. Here’s how to marshal your thoughts.

New York Times building and yellow cabs waiting at the lights

Pre-Meeting Deck - streamline your credentials

How can you excite your reader with your pre-meeting deck? Try this: think of your presentation as the New York Times. (I know!)

Blogging for Techies - Who wants to read it?

Who is it for? Think about your reader first and they’ll actually want to read your blog.

Blogging for Techies - Tell them the best bit.

It’s not a fairy tale. Get the best bit of your story out first.

Blogging for Techies - Order your thoughts.

Get your ideas in order before you write (and it's more likely your reader will act on them).

Silhouette of someone reading the newspaper, through the paper. Sunny

PR - Why One Press Release Is Not Enough. And What You Can Do Instead

PR is often a nice-to-have rather than a must-have. For small businesses it can seem time-consuming, expensive, and you’re not even sure if it works. Usually, there are more pressing things to do.