Word Savvy

The How & Why of Words

By Word Savvy | No Comments

Reports, presentations, blogs, tweets and endless emails; we all have to use words at work and we (mostly) know what we want to say. But how often do we consider how we’re going to say it? Or even why we’re writing in the first place?

To ask for things in business communication we need to combine three elements: what, how and why. In linguistic terms these are locution, illocution and perlocution.

  • Locution – the utterance and its ostensible meaning
  • Illocution – the intended meaning
  • Perlocution – the effect on the reader/hearer, intended or not.

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